Why Cold Email Still Works

QuickFlips #2: Big Players Use This SaaS Tactic (and You Can Too!) - Cold Email Outreach for Growth

Hey QuickFlippers! Pruthvi here, back with another issue to help you dominate the startup world. This week, we're tackling a powerful tool used by giants and solopreneurs alike: cold email outreach. Don't let the name scare you – when done strategically, cold email is a goldmine for generating leads and growing your SaaS business.

Why Cold Email Still Packs a Punch:

• Targeted Reach: Laser-focus your efforts by connecting directly with decision-makers who need your solution – no gatekeepers involved!

• Personalized Approach: Craft emails that resonate. Understand their pain points and show how your product solves them directly.

• Scalability: Don't waste time sending emails one-by-one. Utilize automation tools to reach a wider audience efficiently.

But wait, there's more! Studies show that even with a low response rate (think 2-5%), cold email outreach can be highly effective in generating new leads and driving sales.

Building Your Cold Email Arsenal:

Time to assemble your weapons! Here are some essential tools to dominate the cold email battlefield:

• Lead Generation Tools: Tools like Apollo.io and Skrapp.io help you find qualified leads who are a perfect fit for your product.

• Email Verification Services: Don't let bad data sink your efforts! Reoon and other services keep your email list clean and ensure your emails reach the right inboxes.

• Email Sending Platforms: Platforms like Google Workspace allow you to set up multiple domains and email addresses. This helps maintain safe sending limits to avoid getting flagged by Google.

• Email Personalization Tools: Give your emails a human touch! AI-powered tools like Instantly.ai and ChatGPT craft personalized subject lines and email content that grab attention.

Why Google Workspace?

• Multiple Domains & Email Addresses: Setting up multiple domains and email addresses allows you to distribute sending volume and avoid exceeding Google's sending limits per account.

• Enhanced Reputation & Deliverability: Google Workspace emails generally have better deliverability rates compared to free email providers, increasing the chances of landing in inboxes, not spam folders.

• Scalability & Manageability: Manage multiple email addresses and user accounts for your team efficiently within a centralized platform.

Setting Up Google Workspace:

1. Choose Your Plan: Google Workspace offers various plans catering to different team sizes and needs. Select a plan that accommodates your current requirements and allows for future growth.

2. Register Your Domain: If you don't already have one, you'll need to register a domain name. This will be the foundation for your professional email addresses.

3. Set Up Google Workspace: Head over to https://workspace.google.com/ and follow the on-screen instructions to create your Google Workspace account and connect it to your domain.

4. Add Users & Email Aliases: Create additional user accounts and email aliases within your Workspace for your cold email outreach campaigns. This helps distribute sending volume and avoids exceeding per-user sending limits.

Safe Sending Practices:

Here are some key things to remember to maintain a good sender reputation and avoid getting flagged by Google:

• Start Slow & Gradually Increase Sending Volume: Don't blast out mass emails from the get-go. Gradually increase your sending volume over time to establish a positive sending history.

• Maintain a Clean Email List: Regularly clean your email list by verifying addresses and removing inactive or invalid ones. Reoon and other email verification services can help with this.

• Personalize Your Emails: Generic, spammy emails are a red flag. Personalize your subject lines and content to increase engagement and avoid getting marked as spam.

• Track Your Results & Monitor Spam Rates: Use Google Workspace analytics to track your email performance. Monitor spam complaints and bounce rates to identify areas for improvement.

• Warm Up Your Email Addresses: Before blasting out emails, send a few non-promotional emails to your new addresses to establish sending reputation.

Understanding Google's Sending Limits:

While Google doesn't explicitly state a daily sending limit, it enforces sending quotas based on factors like sender reputation, spam complaints, and overall sending volume. Exceeding these limits can lead to throttling or even account suspension.

The 3 Emails Per Domain Rule (Unofficial):

Many email marketing experts recommend keeping your sending volume under 3 emails per domain per day. This is an unofficial guideline, but it helps maintain a good sender reputation and avoids triggering Google's spam filters.

Making the Math Work with Multiple Email Addresses:

Here's where leveraging multiple email addresses within your Google Workspace comes in:

1. Plan Your Sending Volume: Determine the total number of emails you want to send per day for your cold email campaign. (e.g., 200 emails per day)

2. Divide by Emails Per Address: Divide your desired daily sending volume by the recommended 50 emails per address limit. (e.g., 200 emails / 50 emails/address = 4 addresses)

3. Factor in the 3 Emails Per Domain Rule: To stay safe, aim for a minimum of 2 domains to distribute your sending volume across. (e.g., 4 addresses / 2 domains = 2 addresses per domain)

Example Scenario:

Let's say you want to send 200 cold emails per day. Following the above steps:

• You'll need at least 2 domains connected to your Google Workspace.

• Create 4 email addresses distributed across these domains (2 addresses per domain).

• Each email address can then send a maximum of 50 emails per day (200 emails / 4 addresses = 50 emails/address).

• Remember to stay under 3 emails per domain per day (you can spread out your sending throughout the day).

Crafting Winning Cold Email Sequences:

Now that you have the tools, let's build some winning sequences!

• Subject Line Secrets: A catchy subject line is your first impression. We'll share tips on writing irresistible subject lines that get your emails opened.

• Compelling Content Framework: Structure is key! We'll provide a framework for crafting effective email sequences that nurture leads and move them towards conversion.

• Conversion Optimization Strategies: Don't just send emails – get results! Learn how to optimize your emails for higher click-through rates and convert those clicks into paying customers.

Level Up Your SaaS with QuickFlips!

Ready to unleash the power of cold email outreach? Subscribe to QuickFlips for more growth hacking tips and tricks! Don't forget to share your biggest cold email struggles in the comments below. Let's build a community of email ninjas and help each other win!

P.S. Remember, responsible outreach is key! We'll discuss best practices and tools to personalize outreach for every lead and achieve high response rates.

See you next week, Pruthvi Founder, QuickFlips